Fallom vs Peekaboo

End-to-End LLM Tracing & Live Dashboard

Gain real-time, granular visibility into every AI interaction. Fallom's live dashboard shows a streaming feed of all LLM calls, capturing the full context: the exact input prompt, the model used, token counts, latency, and calculated cost. You can click into any trace to see the complete chain, including intermediate steps and tool calls. This instant, detailed observability is critical for spotting anomalies, understanding user behavior, and ensuring your AI features are performing as expected in the wild.

Enterprise Compliance & Audit Trails

Navigate the complex landscape of AI regulation with confidence. Fallom is built for compliance, offering immutable, complete audit trails of every LLM interaction. This includes full input/output logging, model versioning, and user consent tracking—essential for adhering to the EU AI Act, GDPR, and SOC 2 requirements. A dedicated Privacy Mode allows you to disable content capture for sensitive data, maintaining full telemetry while protecting user privacy and confidential information.

Advanced Cost Attribution & Analytics

Take control of your spiraling AI spend. Fallom automatically attributes costs across every dimension: per model, per user, per team, and per customer. The platform provides clear dashboards and breakdowns, showing exactly where your budget is going. This enables precise budgeting, internal chargeback, and data-driven decisions on model selection, helping you optimize for both cost and performance without any financial blind spots.

Timing Waterfalls & Tool Call Visibility

Debug the performance of multi-step AI agents with surgical precision. Fallom's timing waterfall visualizations break down the latency of each step in an agent's workflow, instantly pinpointing whether delays are in LLM calls, tool executions (like database queries or API calls), or your own code. Combined with full visibility into every tool call's arguments and results, you can quickly identify and resolve bottlenecks that impact user experience.

AI Answer Tracking & Monitoring

Peekaboo provides real-time, continuous monitoring of your brand's mentions across major AI platforms like ChatGPT, Gemini, and Perplexity. It goes beyond simple alerts, showing you the exact prompts and queries where your brand appears, the context of the mention, and your ranking position within the AI's answer. This granular visibility is the foundation for understanding your brand's AI footprint and identifying immediate opportunities or threats in the conversational search landscape.

Prompt Performance Dashboard

Move from data to strategy with Peekaboo's centralized dashboard. This feature aggregates all tracked prompts and mentions into a single, actionable view. Analyze performance trends, track visibility share against competitors, and measure the impact of your optimization efforts over time. The dashboard highlights which queries are driving the most valuable brand exposure, allowing you to double down on what works and pivot away from what doesn't.

Competitor Visibility Analysis

In the race for AI mindshare, knowing your own position is only half the battle. Peekaboo's competitor analysis lets you track not just your brand, but also your key rivals. Discover which prompts they dominate, how often they are cited as a top recommendation, and identify gaps where you can outmaneuver them. This intelligence is vital for crafting strategies to outperform competitors in the most critical, conversion-driven AI search results.

Free AI Visibility Report

Experience the power of Peekaboo instantly with its no-commitment free report tool. Simply enter your website URL and receive a detailed snapshot of your current brand visibility across AI platforms. This report highlights key mentions, identifies tracked prompts relevant to your industry, and provides initial insights—all within two minutes and without any sign-up or credit card required. It's the perfect way to benchmark your starting point.

Monitoring and Debugging Production AI Agents

When your customer-facing AI agent starts behaving oddly or timing out, you need answers fast. Fallom provides the complete picture, allowing you to trace a user's failed session end-to-end. See the exact prompts that led to an error, inspect the arguments passed to a faulty tool call, and analyze latency waterfalls to find the slow step. This turns hours of guesswork into minutes of targeted debugging, ensuring high reliability for your AI-powered features.

Ensuring Regulatory Compliance for AI Products

For companies in finance, healthcare, or any regulated industry, deploying AI comes with heavy compliance burdens. Fallom acts as your audit engine, automatically generating the required logs for every LLM interaction. You can prove which model version generated a specific output, demonstrate that user consent was captured, and maintain privacy-mode logs for sensitive operations, making audits for the EU AI Act or GDPR a streamlined process.

Controlling and Optimizing LLM Spend

With AI costs becoming a major line item, finance and engineering teams need transparency. Fallom answers critical questions: Is Team A's experimental feature burning budget on GPT-4? Which customer is the most expensive to serve? By providing detailed, attribute-level cost reporting, Fallom enables showback/chargeback models, helps teams choose cost-effective models for specific tasks, and identifies wasteful patterns before they impact the bottom line.

Performance Optimization and Model A/B Testing

Before rolling out a new, faster model like Claude 3.5 Sonnet, you need confidence it won't break things. Fallom's built-in A/B testing framework lets you safely split traffic between models, comparing their performance, cost, and output quality (via integrated evaluations) in real-time. Combined with timing waterfalls, you can validate latency improvements and switch traffic with confidence, ensuring continuous performance enhancement.

Digital Marketing & SEO Agencies

Agencies can leverage Peekaboo to offer a cutting-edge, high-value service to clients: AI Search Visibility Audits and Optimization. By providing concrete data on how clients appear in AI answers, agencies can demonstrate tangible ROI, protect client brand equity, and develop new content and SEO strategies specifically tailored for AI platforms, future-proofing their service offerings.

Brand Managers & Marketing Teams

Brand managers use Peekaboo for proactive reputation management and market intelligence. They can track how their products are being described and recommended by AI, ensure messaging accuracy, and quickly identify any emerging narratives—positive or negative. This allows for agile marketing responses, informed campaign adjustments, and data-backed decisions to strengthen brand positioning in a new discovery channel.

Startups & Growth-Stage Companies

For startups, being recommended by an AI can be a game-changing growth lever. Peekaboo helps them identify the exact questions and pain points their target audience is asking AI tools. They can then optimize their website content, public profiles, and digital assets to align with these queries, dramatically increasing their chances of being surfaced as a top solution and gaining crucial early-market visibility.

Enterprise Competitive Intelligence

Large enterprises utilize Peekaboo for sophisticated competitive intelligence at scale. By monitoring a wide array of industry-specific prompts, they can track market trends, see which competitors are gaining AI mindshare, and uncover strategic weaknesses in their own or rivals' visibility. This informs product development, content strategy, and overall market positioning in the face of rapidly shifting consumer research habits.

Fallom is the AI-native observability platform engineered for the new frontier of software: Large Language Model (LLM) and autonomous agent workloads. As enterprises rush to integrate generative AI into their core products, they're hitting a critical visibility wall. Traditional APM tools fall short, leaving teams flying blind on cost, performance, and compliance. Fallom shatters that barrier. It provides real-time, granular visibility into every single LLM call in production, delivering end-to-end tracing that captures prompts, outputs, tool calls, tokens, latency, and per-call costs. Built with enterprise-scale and regulatory rigor in mind, it adds crucial session, user, and customer-level context, transforming fragmented API calls into a coherent narrative of AI interactions. With its OpenTelemetry-native SDK, teams can instrument their entire AI stack in minutes, not months. Fallom is the definitive tool for engineering and product teams who need to monitor usage live, debug complex agentic workflows, attribute costs accurately, and maintain robust audit trails for frameworks like GDPR and the EU AI Act. It's not just monitoring; it's the command center for reliable, compliant, and cost-effective AI operations.

In the explosive era of AI-first search, where answers from ChatGPT, Gemini, and Perplexity are reshaping how consumers discover brands, being invisible is not an option. Peekaboo is the premier AI search visibility platform engineered to give brands and agencies the upper hand. It's a mission-critical dashboard that tracks, analyzes, and optimizes your brand's presence across the leading AI platforms. As AI-generated content becomes the new norm, traditional SEO tools fall short. Peekaboo fills this critical gap by transforming opaque AI mentions into crystal-clear, actionable insights. It answers the urgent questions: Is my brand being recommended? For which queries? And how can I climb higher in these AI-powered answers? Designed for both ambitious startups aiming to carve out their niche and established enterprises protecting their market share, Peekaboo provides the real-time intelligence needed to strategize, adapt, and dominate. With its powerful tracking and intuitive interface, it's the essential tool for any business serious about winning in the next generation of digital discovery.

How does Fallom integrate with my existing AI stack?

Fallom is built on OpenTelemetry, the open standard for observability. Integration is simple: add Fallom's single, lightweight SDK to your application. It automatically instruments calls to all major LLM providers (OpenAI, Anthropic, Google, etc.) and custom agents without vendor lock-in. You can be tracing live calls in under 5 minutes, with no changes to your core application logic.

How does Fallom handle sensitive or private user data?

Security and privacy are paramount. Fallom offers a configurable Privacy Mode. When enabled, you can choose to redact specific data fields, log only metadata (like token counts and latency), or disable content capture entirely for sensitive environments. This ensures you maintain full observability for performance and cost while complying with strict data protection policies.

Can I use Fallom to test and evaluate my LLM prompts?

Absolutely. Fallom includes a Prompt Store for versioning and managing your prompts. You can A/B test different prompt variations directly within the platform, deploying winning versions instantly. Furthermore, you can run automated evaluations (for accuracy, relevance, hallucination rates, etc.) on LLM outputs to catch regressions before they reach production users.

Is Fallom suitable for small startups or only large enterprises?

Fallom is built to scale from fast-moving startups to global enterprises. It offers a free tier to get started, which is perfect for small teams to gain immediate visibility. As your AI usage grows, its enterprise features—like advanced cost attribution, session tracking, and compliance tooling—become essential for managing complexity, cost, and risk at scale.

How does Peekaboo track mentions in AI answers?

Peekaboo uses advanced, proprietary technology to simulate searches and analyze outputs from leading AI platforms like ChatGPT, Gemini, and Perplexity. It continuously runs a vast array of tracked prompts and queries, then processes the AI-generated answers to detect brand mentions, context, and ranking order. This happens at scale, providing you with near real-time alerts and comprehensive reports on your visibility.

What's the difference between Peekaboo and traditional SEO tools?

Traditional SEO tools are built for the web, tracking search engine results pages (SERPs) made of links. Peekaboo is built for the AI era, tracking conversational answers generated by large language models. The metrics, data sources, and optimization strategies are fundamentally different. While SEO focuses on keywords and backlinks, AI visibility focuses on prompts, contextual mentions, and citation within a narrative answer, requiring a specialized platform like Peekaboo.

Is the free AI visibility report really free with no sign-up?

Absolutely. The free report is a zero-obligation tool to demonstrate value. You enter your website URL, and within two minutes, you receive a detailed report sent to your email. There is no credit card required, no account creation, and no hidden trial that converts to a paid plan. It's a genuine snapshot of your current AI search presence to help you understand the landscape.

Which AI platforms does Peekaboo currently monitor?

Peekaboo is designed to track the most influential and widely-used AI answer platforms. This currently includes major players like OpenAI's ChatGPT (including GPT-4), Google's Gemini, and Perplexity AI. The platform's architecture is built to adapt, and the team continuously works to integrate monitoring for new and emerging AI search tools as they gain significant user adoption.

Fallom is a leading AI-native observability platform, squarely in the category of tools designed for monitoring, debugging, and managing LLM and AI agent workloads in production. As this space explodes, teams are actively scouting the landscape for options that better fit their specific stack, budget constraints, or require a different blend of features like deeper integration with existing APM tools or more granular data retention policies. When evaluating alternatives, the key is to match the tool to your operational reality. Look for robust real-time tracing that covers the full agent chain—prompts, tool calls, and costs. Enterprise teams must prioritize compliance readiness with audit trails and session context, while startups might seek more flexible pricing. The ideal platform should integrate seamlessly without becoming a development bottleneck. Ultimately, the right observability solution should turn opaque AI operations into a clear, actionable dashboard. It's not just about logging calls; it's about gaining the insights to improve performance, control spend, and ensure reliable, compliant AI deployments that scale with your ambitions.

Peekaboo is a leading AI search visibility platform in the analytics and data category. It helps brands track and optimize their mentions across AI models like ChatGPT and Gemini, turning visibility into a strategic asset. As AI search becomes the new frontier, understanding your brand's footprint is non-negotiable. Users often explore alternatives for various reasons. Budget constraints, the need for different feature sets like integration with specific tools, or a desire for a platform tailored to a particular industry can all drive the search. The landscape is evolving fast, and finding the right fit is key. When evaluating other options, focus on core capabilities. Look for robust AI model coverage, real-time alerting, actionable analytics, and competitive benchmarking tools. The right platform should not just track mentions but provide clear insights to drive your growth strategy in the AI era.