Formly

Formly is a next-generation form builder that flips the traditional workflow on its head. Instead of staring at a blank canvas and wrestling with field types, you simply describe the outcome you want to an AI agent like Claude, ChatGPT, Cursor, Codex, or OpenClaw. The agent drafts a complete, polished form for you in seconds. But Formly does not lock you into a template. Every AI-generated form opens in a full, visual drag-and-drop editor where you can fine-tune every detail, from conditional logic and answer piping to custom branding and multi-page flows. This tool is built for teams who need to collect qualified leads, screen job applicants, gather honest feedback, or manage event signups without the friction of traditional form builders. Formly is also GDPR compliant and hosted in Europe, ensuring your data stays yours. The core value proposition is simple: you do not need a form, you need answers. Formly bridges the gap between conversational AI and production-grade data collection, making it the hottest emerging tool for product teams, marketers, and developers who want to ship faster and analyze smarter.

AI-Powered Form Generation from Chat

Describe your goal in plain language to any supported AI agent, and Formly automatically generates the questions, field types, and page flow that get you there. Whether you need to screen 200 applicants or collect beta feedback, the AI drafts a complete form optimized for completion. You simply review and hit publish. This feature eliminates the friction of starting from scratch and dramatically cuts form creation time from hours to seconds.

Full Visual Drag-and-Drop Editor

Every form, whether AI-generated or built manually, opens in a powerful visual editor. You can drag and drop blocks, reorder pages, add conditional logic, and see real-time previews of how your form looks on any device. The editor supports everything from text inputs and dropdowns to signatures, ratings, file uploads, and matrices. You have complete control to fine-tune the AI draft or build a complex multi-page flow from scratch without touching a line of code.

Advanced Logic and Personalization

Formly includes conditional logic, answer piping, and variables that make every response feel relevant. You can show or hide questions based on previous answers, pipe a user's name or email into later questions, and create personalized paths through multi-page forms. This feature dramatically improves completion rates by adapting the form experience to each respondent, making long surveys and applications feel conversational and tailored.

Seamless Integration and Data Routing

Answers do not sit in a dashboard. Formly pipes every submission into your CRM, database, or any tool in your stack the moment it arrives via webhooks, REST API, or MCP. You can also set up email notifications and ask your AI agent to summarize responses directly in chat. Upcoming integrations with Notion, Zapier, and Make will extend this further, ensuring your data flows where it needs to go without manual export.

Lead Qualification and Sales Intake

Marketing and sales teams can create high-converting lead capture forms in seconds by simply asking an AI agent to build a qualification survey. Formly generates the optimal field types and flow to screen prospects, and every submission is instantly pushed to the CRM via webhook. The result is a streamlined pipeline where leads are qualified, routed, and followed up on without any manual data entry or form building overhead.

Job Applicant Screening

HR teams and hiring managers can generate comprehensive job application forms complete with resume upload, skills assessments, and multi-page personal information sections. The AI understands the context of the role and builds questions that screen for the right qualifications. Conditional logic ensures applicants only see relevant sections, and answer piping personalizes follow-up questions. Submissions flow directly into the hiring database for immediate review.

Customer Feedback and Product Research

Product teams can deploy beta feedback surveys, NPS polls, and feature request forms by simply describing the outcome they want. The AI drafts questions that capture both quantitative ratings and qualitative insights. Formly's analytics dashboard shows completion rates, average ratings, and open-ended response summaries. Teams can even ask their AI agent to summarize the week's responses and surface top requests, like "dark mode" or "CSV export."

Event Registration and Signups

Event organizers can create multi-page registration forms with conditional logic for different ticket types, dietary preferences, and session selections. File uploads handle headshots or waivers, and signatures capture digital consent. The form can be embedded directly on the event website or shared via a short link. Webhooks send new registrations to the event management platform in real time, and email notifications keep the team updated on capacity.

How does Formly generate a form from chat?

You connect Formly to your AI agent once via a simple two-minute setup. After that, you just type your request in chat, such as "Create a feedback survey for our beta users and publish it." The agent drafts the questions, field types, and page flow based on your goal. You receive a live link to the form and can review and edit it in the visual editor before publishing.

Can I edit a form after the AI generates it?

Absolutely. Every AI-generated form opens in the full visual editor, not a locked template. You can change any question, reorder pages, add conditional logic, customize branding, or insert additional blocks like signatures, ratings, or file uploads. You have complete control to fine-tune the draft or start from scratch if you prefer.

Is my data secure and compliant with privacy regulations?

Yes. Formly is GDPR compliant and hosted entirely in Europe. We do not use cookies or track your form responses. Your data stays yours, and we do not share or sell any submission data. This makes Formly a safe choice for collecting sensitive information like job applications, health data, or financial details.

How do I get form submissions into my other tools?

Formly supports webhooks, REST API, and MCP to push every submission to any service the moment it arrives. You can send leads to your CRM, store responses in a database, or trigger workflows in automation platforms. Upcoming integrations with Notion, Zapier, and Make will provide even more no-code options for routing your data.

Formly offers one simple plan with unlimited forms and submissions. You can cancel anytime. There are no hidden fees or per-response charges. The plan includes access to all features: AI form generation, full visual editor, conditional logic, answer piping, file uploads, signatures, custom branding, analytics, webhooks, email notifications, and GDPR-compliant hosting in Europe. You can generate a form and start collecting answers immediately without a credit card.