HintGo

About HintGo

Stop guessing what your users want. HintGo is the AI-powered product feedback platform that automates continuous discovery, turning passive data into a strategic asset. It's built for modern product teams who are tired of manual surveys, biased interviews, and fragmented feedback that never gets acted upon. This platform engages users in real-time, at the precise moment in their journey, and uses adaptive AI to ask the clarifying "why" behind every initial answer. The result? You capture deep, contextual insights at a scale previously impossible without a massive research team. Feedback is then automatically triaged and routed directly to the right teams—be it engineering, design, or support—transforming raw, emotional responses into clear, actionable signals for your roadmap. HintGo doesn't just collect data; it uncovers the narrative behind your metrics, making product decisions faster, smarter, and unequivocally user-centric.

Features of HintGo

AI-Powered Adaptive Conversations

HintGo's core intelligence lies in its dynamic questioning engine. You set a learning goal, and the AI takes over, conducting unique conversations with each user. It analyzes responses in real-time and generates intelligent, clarifying follow-up questions to drill down to the root cause. This mimics a skilled human interviewer, ensuring you never miss the deeper "why" behind surface-level feedback, all automated and scalable.

Automated Triage & Routing (Beta)

Move beyond the feedback black hole. Define team responsibilities and workflows within HintGo, and the platform's triage system automatically categorizes and routes incoming insights. New feature suggestions, emerging bug trends, or usability complaints are sent directly to the appropriate product managers, developers, or support leads, ensuring critical signals are seen and acted upon instantly.

Full Brand & Tone Customization

Your feedback loops should feel native, not intrusive. HintGo offers deep customization to align every interaction with your brand identity. You can customize logos, color schemes, input field styles, and most importantly, the conversational tone of the AI. Match your brand's voice—be it professional, friendly, or quirky—to increase engagement and response authenticity.

Zero-Manual-Setup Discovery

HintGo launches continuous product discovery on autopilot. There's no need for manual survey design, question scripting, or complex trigger setups for every new hypothesis. You describe what you want to learn (e.g., "why users churn"), and HintGo operationalizes the entire research process, engaging users contextually and delivering structured insights without constant hands-on management.

Use Cases of HintGo

Uncovering Churn Reasons

Proactively combat churn by understanding its root causes. Deploy HintGo to users who cancel subscriptions or become inactive. The AI engages them with empathetic, adaptive questions to uncover the real reasons behind their departure—whether it's pricing, a missing feature, or a specific frustration—turning exit data into a retention playbook.

Validating Product Roadmaps

Test your next big idea before you build it. Use HintGo to present roadmap concepts or feature prototypes to segmented user groups. The AI conducts in-depth conversations to gauge genuine excitement, identify potential adoption blockers, and gather nuanced feedback that validates (or pivots) your development priorities with real user sentiment.

Identifying Activation Friction

Pinpoint exactly where new users get stuck. Trigger HintGo conversations for users who sign up but fail to reach key activation milestones. The adaptive questioning will investigate their experience, uncovering hidden UI complexities, confusing onboarding steps, or knowledge gaps that prevent them from realizing your product's core value.

Segmenting User Workflows

Move beyond basic demographics to understand behavioral segments. Deploy HintGo to users following different in-app workflows. The AI's conversations will reveal how various segments use your product, what they prioritize, and where their needs diverge. This delivers profound insights for personalization, feature development, and targeted communication strategies.

Frequently Asked Questions

How does HintGo ask the right follow-up questions?

HintGo uses a sophisticated large language model (LLM) fine-tuned for user research. It analyzes each user's response in real-time, identifying key themes, emotions, and statements that require deeper exploration. Based on your initial learning goal, it dynamically generates a contextually relevant clarifying question, creating a natural, investigative dialogue to uncover root causes.

What makes HintGo different from traditional survey tools?

Traditional tools are static and one-size-fits-all. HintGo is adaptive and intelligent. Instead of a fixed set of questions for everyone, it runs personalized interviews at scale. It probes deeper based on individual answers, provides automated analysis and triage, and focuses on capturing the qualitative "why" behind the quantitative "what," which surveys often miss.

Can I control the tone and branding of the feedback conversations?

Absolutely. HintGo offers extensive customization options. You can upload your logo, set your brand's color palette, and customize the styling of all interface elements. Crucially, you can also define and adjust the conversational tone of the AI agent to ensure it matches your brand's unique voice, from professional and formal to casual and friendly.

How does the automated triage and routing work?

In the Triage Beta, you define rules and assign responsibilities (e.g., "all bug reports go to the engineering lead," "feature ideas go to the product manager"). HintGo's AI classifies incoming feedback into these categories. When a new, high-signal insight is detected, it is automatically tagged and routed via integrations (like Slack or email) to the right person's dashboard, streamlining the workflow from insight to action.