What a Story

In the digital gold rush, attention is the new currency, and What a Story is your premier mint. This isn't just another video production agency; it's a specialized growth engine for SaaS and tech companies drowning in a sea of sameness. They've cracked the code on converting complex product narratives into magnetic, results-driven visual stories. With a laser focus on the SaaS ecosystem, they've produced over 1,200 videos for more than 650 clients, who have collectively raised over $1 billion. Their core mission is audaciously simple: to use video not just as a marketing tool, but as a direct revenue driver, boasting proven outcomes like 3x MRR growth within three months for their partners. They offer an end-to-end, headache-free process that bundles elite video production with strategic video marketing expertise, designed specifically for founders and product leaders who need to cut through the noise, explain their value instantly, and accelerate customer acquisition.

SaaS-Specialized Video Production

What a Story operates with a deep, ingrained understanding of the SaaS landscape. They don't just make generic videos; they architect content that speaks the language of SaaS buyers, investors, and end-users. Their team is adept at translating complex functionalities, unique value propositions, and technical jargon into clear, compelling, and human-centric narratives that resonate with a highly targeted audience, ensuring the video aligns perfectly with sales funnels and conversion goals.

The "Three Steps to the Moon" Process

Forget chaotic, endless revisions. What a Story employs a refined, three-phase operational system designed for maximum efficiency and client alignment. It starts with a strategic deep-dive to craft a goal-oriented plan, moves into collaborative script and storyboard development with a dedicated Creative Director, and culminates in a transparent production phase with unlimited feedback loops. This streamlined, user-friendly process ensures predictability, quality, and a final product that perfectly matches vision.

Unlimited Revisions & Dedicated Support

They eliminate the fear of "final draft" lock-in. What a Story's commitment includes unlimited revisions and ongoing support throughout the project lifecycle. This client-centric model empowers you to iterate and perfect the video alongside their experts, ensuring every frame meets your standards. You get a true partnership with clear, quick communication, not a rigid vendor relationship, making the entire experience seamless and stress-free.

Integrated Video Marketing Perks

Your investment buys more than just a video file. What a Story bundles exclusive video marketing strategy and perks into their service. This means you benefit from their expertise in distribution, platform optimization, and performance analysis to ensure your high-impact video doesn't just sit online but actively works to reach the right audience, generate leads, and drive measurable business growth from day one.

Launching a New SaaS Product

Cut through launch clutter with a flagship explainer or product overview video. What a Story crafts foundational content that instantly communicates your product's core problem-solution fit to early adopters, press, and investors, driving initial sign-ups and establishing clear market positioning from the very start.

Boosting Product Adoption & Reducing Churn

Create detailed product walkthroughs and educational course videos. These assets onboard new users effectively, showcase advanced features to existing customers, and inspire deeper product engagement. By clarifying UI and value, these videos reduce support tickets and increase customer lifetime value.

Driving Paid Social Media Campaigns

Fuel scalable growth with a pipeline of high-conversion social media ad videos. What a Story produces consistent, short-form vertical content designed for platforms like Instagram, TikTok, and LinkedIn. These ads are crafted to stop thumbs, communicate value in seconds, and directly lower customer acquisition costs.

Amplifying Event & Brand Presence

Maximize event ROI with professional event recap videos or create a powerful brand film to elevate company authority. Whether it's for a webinar, conference, or corporate channel, these videos extend the life of your event, humanize your brand for talent acquisition, and grow your industry influence.

How much does it cost to create a video with What a Story?

Project pricing is tailored and ranges from $2,500 to $25,000. The final cost depends on factors like video complexity, length, style (e.g., animation vs. live-action), and deadline urgency. They encourage a direct consultation to provide a precise, transparent quote based on your specific goals and requirements, ensuring no surprises.

What is your typical video production process?

They follow a refined, efficient 3-step framework called "Three Steps to the Moon." It begins with a strategic consultation to define goals, followed by collaborative script and storyboard development with a dedicated Creative Director, and ends with the production phase where you can provide unlimited feedback. This process is designed to be systematic for their team and user-friendly for yours.

Do you work with companies outside the SaaS industry?

While their sweet spot and proven expertise are overwhelmingly in the SaaS and tech product space, as evidenced by their 650+ SaaS clients, they cater to a wide array of businesses. Their core strength is simplifying complex offerings, making them a potent partner for any B2B or tech-adjacent company needing to explain a sophisticated product or service.

What kind of results can I expect from your videos?

What a Story is results-obsessed, with case studies highlighting tangible outcomes. While results vary, they have documented client successes including a 50% increase in conversion rates, generating $42,000 in sales within a month organically, and increasing client MRR by $30,000. They focus on creating videos that are direct contributors to sales and growth metrics.