Pursuit
Pursuit empowers your team with early insights and connections to win public sector deals before RFPs are released.

About Pursuit
Pursuit is a groundbreaking AI-driven platform that transforms how businesses engage with the public sector. It is specifically designed to aid sales teams and business development professionals in navigating the complexities of public sector procurement. By scoring every public-sector entity and detecting live buying signals, Pursuit enables organizations to concentrate on high-probability opportunities, ensuring they never miss crucial buying windows. With insights spanning over 110,000 state, local, and educational institutions, Pursuit not only streamlines the sales process but also enhances the chances of success for businesses aiming to serve the public sector effectively. Its core value proposition lies in providing actionable data and relevant contacts, helping organizations position themselves as incumbents rather than outsiders when RFPs go live. With features that enhance collaboration and intelligence sharing across teams, Pursuit equips businesses with the tools they need to thrive in the competitive public sector landscape.
Features of Pursuit
Early Buying Signal Detection
Pursuit surfaces buying signals 6 to 18 months prior to RFPs going live, allowing your sales team to engage prospective clients early. This proactive approach positions your organization as the incumbent, increasing win probabilities significantly.
Comprehensive Entity Insights
Gain access to detailed insights and relevant contacts across over 110,000 public-sector entities. Pursuit provides critical information that helps businesses navigate unique procurement processes and budget cycles effectively.
Intelligent Pipeline Growth
With Pursuit, organizations can experience up to 3x growth in their qualified pipeline. The platform's intelligent insights help sales teams identify and prioritize their outreach efforts, ensuring that they focus on the most promising opportunities.
Integrated Collaboration Tools
Pursuit fosters shared intelligence across your go-to-market (GTM) team. By integrating seamlessly with existing tools like Salesforce and HubSpot, data flows effortlessly, allowing for coordinated efforts that enhance overall performance.
Use Cases of Pursuit
Proactive Sales Engagement
Sales teams can leverage Pursuit's early buying signals to engage with potential clients well before RFPs are published. This proactive approach ensures that your organization is top-of-mind when procurement processes commence.
Targeted Account-Based Marketing
Marketing teams can build targeted ABM campaigns around real buying signals, such as budget approvals and contract expirations. This data-driven strategy enhances engagement and conversion rates for marketing initiatives.
Streamlined Renewal Management
Customer success teams can monitor for churn signals and receive alerts 90 to 180 days prior to contract renewals. Pursuit’s insights help teams identify risks and opportunities for renewal, improving customer retention.
Enhanced Sales Forecasting
Sales leaders can utilize Pursuit to gain visibility into which team members are working on specific signals, assess territory coverage, and forecast pipeline growth with confidence based on real SLED buying indicators.
Frequently Asked Questions
How does Pursuit detect buying signals?
Pursuit employs advanced AI algorithms to analyze diverse sources of information, such as council meetings, budget documents, and RFP postings, allowing it to surface critical buying signals well before RFPs are published.
Who can benefit from using Pursuit?
Pursuit is tailored for sales teams, business development professionals, marketers, and customer success teams in organizations looking to engage effectively with the public sector and enhance their chances of winning contracts.
How does Pursuit integrate with existing tools?
Pursuit offers native integrations with popular CRM platforms like Salesforce and HubSpot, ensuring that data flows seamlessly across your tech stack without requiring extensive engineering resources.
What is the expected impact of using Pursuit?
Organizations using Pursuit can anticipate a significant increase in their qualified pipeline, with reports indicating up to a 6.6x pipeline increase without needing to hire additional staff, leading to enhanced sales performance and efficiency.
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