About fnel
In the fast-paced world of indie hacking and early-stage startups, traditional analytics are a bottleneck. They're bloated, complex, and drown you in data noise when all you need is a clear signal. Enter fnel: the hyper-focused, real-time funnel analytics tool that's disrupting how solo founders track conversions. This isn't another dashboard to get lost in; it's a precision instrument built for one mission: to show you exactly where and why users drop off in your critical workflows. With a single line of code, fnel cuts through the complexity, offering instant, visual insights into your signup, checkout, or lead generation funnels. Designed specifically for developers and founders who value speed and simplicity, it eliminates weeks of integration headaches and learning curves associated with platforms like Google Analytics or Mixpanel. fnel empowers you to move from guessing to knowing, enabling rapid, data-driven decisions to optimize user acquisition and activation. In an era where agility is everything, fnel provides the clarity needed to fix conversion leaks faster and scale your product with confidence.
Features of fnel
Real-Time Funnel Visualization
Get an instant, live view of your user journey the moment you integrate the fnel snippet. Watch as users move through defined steps like 'Landing Page' to 'Sign Up' to 'Activated' in a clear, visual funnel. This isn't stale, yesterday's data; it's a live feed that shows you exactly where traffic is flowing and, more importantly, where it's stopping. The intuitive dashboard displays conversion percentages and drop-off counts at each stage, turning complex user behavior into an immediately understandable story. This real-time clarity is essential for catching issues as they happen and validating changes on the fly.
Smart Drop-Off Detection & Alerts
Stop manually hunting for problems. fnel's intelligent system automatically monitors your funnel steps and triggers alerts when it detects a significant, unexpected drop in conversion at any point. Imagine getting a notification that your 'Payment Page' step just saw a 40% drop-off spike. This proactive alert system ensures you're the first to know about conversion leaks, allowing you to investigate and fix issues—like a broken payment gateway or a confusing form field—before they cost you valuable users and revenue.
Built-in A/B Test Validation
Move beyond vanity metrics and validate experiments with step-level precision. fnel allows you to tag events with variant data, enabling you to compare how different A/B test versions (like two pricing page designs) perform at each specific stage of your funnel. See not just which variant got more clicks, but which one actually drove more users through the entire conversion process to become paying customers. This delivers statistically significant insights with confidence intervals, so you know exactly what changes truly optimize your core business metrics.
One-Line Code Integration
Forget complex SDKs, schema configurations, and days of setup. fnel is built on a developer-first philosophy of radical simplicity. You can go from zero to tracking live funnel data in under five minutes by simply installing the lightweight package and adding one initialization line with your API key. Start sending track events immediately. This frictionless setup means you spend virtually no time on configuration and can instead focus all your energy on building your product and acting on the insights you gain.
Use Cases of fnel
Optimizing SaaS User Activation
For SaaS founders, the journey from signup to activated user is critical. fnel allows you to track this precise funnel: Landing Page Visit -> Signup Form Submission -> Email Verification -> Onboarding Steps -> Product Activation. By visualizing where prospects fall off, you can identify if your email verification is too cumbersome, if the onboarding tutorial is confusing, or if a specific step is causing unexpected friction. This enables targeted improvements to boost your activation rate, directly impacting your MRR growth.
Reducing E-commerce Cart Abandonment
E-commerce store owners can deploy fnel to map the checkout funnel: Add to Cart -> View Cart -> Enter Shipping Details -> Payment Information -> Order Confirmation. The real-time visualization highlights the exact step where shoppers are abandoning their carts—be it unexpected shipping costs at the shipping page or a lack of preferred payment options at checkout. With this pinpoint data, you can implement quick fixes, such as clarifying shipping policies or adding PayPal, to recover lost sales.
Validating Marketing Campaigns for Agencies
Marketing agencies and lead-generation businesses use fnel to prove campaign ROI. Track a lead capture funnel: Ad Click -> Landing Page View -> Form Submission -> Qualification -> Booked Call. By connecting funnel steps to specific campaign UTM parameters, you can see not just which ad drove clicks, but which one actually generated qualified, bookable leads. This provides undeniable, step-by-step proof of what marketing efforts are truly converting, allowing for smarter budget allocation.
Rapid Product Idea Validation
Indie hackers and builders launching MVPs can use fnel to validate new features or signup flows with minimal users. Set up a simple funnel for a new onboarding sequence or a feature adoption path. Even with low traffic, the clear drop-off points will show you where users get confused or lose interest. This rapid feedback loop is invaluable for making iterative, user-informed improvements before investing heavily in development, ensuring you build what users actually want.
Frequently Asked Questions
How is fnel different from Google Analytics or Mixpanel?
fnel is purpose-built for speed and actionable funnel insight, unlike the broad, complex platforms. While GA and Mixpanel require extensive setup, schema definition, and dashboard building, fnel delivers real-time funnel visualizations and drop-off analysis out of the box with one line of code. It cuts through the noise of generic dashboards to give solo founders exactly what they need: a clear, immediate view of where their conversion process is breaking, without the steep learning curve or configuration overhead.
Is there a free plan to get started?
Absolutely. fnel offers a Free Starter plan designed for validation and early-stage projects. It includes up to 5,000 events per month and allows you to track up to 3 separate funnels. You get access to the real-time dashboard and basic drop-off analysis. Best of all, you can start without a credit card, making it completely risk-free to integrate and see the value before any commitment to upgrade.
What happens if I exceed my event limit on a plan?
If you exceed the monthly event limit on your current plan (e.g., 5,000 on Free, 100,000 on Pro), fnel will continue to collect your data. You will be notified and prompted to upgrade to a higher plan to continue accessing your analytics dashboard and historical data. This ensures you never lose insights during a traffic spike and can seamlessly scale your plan with your growth.
How does the Lifetime Access plan work?
The Lifetime Access plan is a one-time payment that grants you permanent access to the Pro tier features, including unlimited funnels, advanced analytics, and data exports. This includes all future updates to the core fnel platform at no additional cost. It's designed for founders who are all-in on their project and want to lock in analytics costs forever, eliminating recurring monthly fees. Please note this is a limited-time offering.
Pricing of fnel
fnel offers simple, transparent pricing with a free tier to start.
Free Plan: $0/month. Perfect for starting out. Includes up to 5,000 events/month, up to 3 funnels, a real-time dashboard, and basic drop-off analysis. No credit card required.
Pro Plan: $12/month (or $9.99/month when billed annually). The popular choice for growing startups. Includes up to 100,000 events/month, unlimited funnel tracking, advanced drop-off analysis, data export (CSV/JSON), and priority support.
Lifetime Access: A one-time payment of $179 (discounted from $429). Includes all Pro features forever, with lifetime updates, no monthly fees, early access to new features, and premium support. This is a limited-seat offering.
